Speaking of Edward in Britain, the Duke is so famous that it refers to Edward VII. Although his tenure was relatively short, ten years, his extensive experience not only left a significant mark on British diplomacy, but also had a significant impact on fashionable society at the time.

   He monopolized the popularity of fashionable society under the King of Edward name,.And also showed interest in dress and created a fashion epoch. More than anything else, the social outfits of those days were still missed by Edwardians.

   There is another person who was made a fuss with Dandy in Britain. Edward VIII, the grandson of Edward VII, was that person. At the same time he reigned during the Crown Prince, he created a number of alternative fashion. One of the typical ways to wear a tie is called Windsor Knot, which is also one of the original ideas of Dandy by Duke.

   A pronoun meaning ''EDWARD'S'', which is closely related to men's fashion, symbolized our fashion policy and decided on the company name from the King ''EDWARD''. ,