EDWARD'S was born
An incident that changed
the history of young people occurred
and Edwards was born.
Under the policy of “products that focus on quality,”
discover new brands cultivated in tradition
Fall / Winter Edwards New Line presentation.
The first Ginza street show in Japan.
Calls a great response.
"MARKET ONE" OPEN
Shop “MARKET ONE” opens on Ginza Miyuki Street.
In response to similar fashion,
establish interior and product designs suitable
for being a leader in the fashion world.
L'UOMO VOGE (Italy) Edwards products
were also posted.
Around this time,
many products similar to Edwards products
came to market.
In addition, take a picture
to dismantle the young men's section and advance
to the men's suit section corner.
EDWARD’S W-front suit is
in the spotlight again.
The bubble economy collapsed,
and the suit style shifted.
At this time,
starting with Yokohama Takashimaya,
the company not only did business with Nagoya,
but also expanded into Takashimaya in the Tokyo area.
Takes the spotlight again.
"Osaka Hankyu Men's Building" OPEN
With a growing number of companies
formulating a market strategy
for this generation,
new stores will be opened
at Hankyu Men's Building in Osaka
"Tokyo Hankyu Men's Building" OPEN
The year Abe Cabinet revived.
Promote reforms under the name of Abenomics
with the slogan of escaping from deflation.
With more companies launching,
opening new stores in Hankyu Men's Building in Osaka
EDWARD’S 50th anniversary
About half a century
since its foundation in 1963,
it celebrates its 50th anniversary.
This year, the 2020 Tokyo Olympics will be held,
and "OMOTENASHI" will be a buzzword in Japanese culture.
"Abeno Harukas Kintetsu store" OPEN
Opened as "Edward’s select".
The year changes from Heisei to Reiwa,
the year when the Tokyo Olympics are held.
Introducing a new breeze into EDWARD'S,
a year of change that will be a new challenge.
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